Location sharing on Grindr, just like other dating apps, is essential as the app shows profiles based on distance or selected distance. The company responded through a spokesperson assuring that as of 2020 they have stopped using the location of any advertising network, so from then on they will not be able to collect this information. This information is used to establish the identity of people, workplaces, private homes, all using their stereotypes, habits and routines, which are recorded daily by the dating app, according to two unnamed sources with knowledge of the situation at WSJ.